Devo has written some pretty profound things about how the idea of brand not only affects companies, but also how we represent our communities and ourselves.
This idea touches on what my friend, Dr. James Wanless, refers to when he talks about how we are all in the “YOU-biz”. This very idea is something that we all need to be conscious of in today’s increasingly interconnected world.
We really do have to be activists for what we want to see in our communities and the world around us.
Fanny Fae 
Branding is a narrative, but unfortunately the storytellers are often dishonest.